PRESIDENTIAL PROMOTIONS

With the election behind us we thought it would be a great time to analyze what advertising may have influenced our voting decision.  From heated debates on job creation and taxation, the marketing campaign for each candidate had a clear strategy for targeting those most likely to vote for their party.  What issues evoked the most emotion from you, and how was the message reinforced? Take a look at the list below to see the many ways each candidate used to reach their audience.

  

TV:  The first debate attracted 67.2 million viewers.  That's nearly 22% of the entire U.S.!

Radio:  Both campaigns advertising heavily on adult contemporary stations targeting women voters in the last week before the election.

Print:  Political postcard mailings, wide-format banners and stake signs are three of the biggest products purchased during a campaign. 

Optimized lists:  99% of candidates running for (any) office will purchase an optimized mailing list based off of demographics and psychographics.

Social Media:  Obama is known as the "Social Media President" for being more engaged with the online audience on YouTube, Google+, Twitter and Facebook. 

E-mail:  Both candidates utilized e-blasts to procure donations and build brand loyalty.

Phone:  Who isn't tired of the robo-call?

Promotional:  Both candidates have e-commerce selling hundreds of promotional products:

The Romney-Ryan 2012 official store | Home & Obama for America | 2012 | Store

After all this filibustering... dream ink for President?  dream ink - creative. print. marketing.

  

MARKETING 101

The first step in creating effective advertising is knowing:
a.) who your target audience is and b.) what motivates them to buy.

Is it price point, product feature or ease of online ordering that influences their decision?
Communicating why your product or service is better than the competitions is imperative to converting sales with your advertising. By analyzing demographic, psychographic and direct-response data it is now easier and more cost-effective than ever before to locate who is most likely to be in need of your product and what influences their purchasing habits.

Will the most cost-effective medium to reach your prospects be through drive time radio ads, web based marketing, promotional products or other means?
Understanding what media is most accessible and familiar to your audience is essential to developing a long-term ad campaign. Recognize consumer trends, embrace new technology and consider your own purchasing habits when designing a logo, preparing a direct mail piece or selecting a custom product to promote your brand.

See you next time when we discuss creating an effective logo!