The internet has revolutionized business and advertising by connecting over 1.97 BILLION users worldwide, who all have a product, service or story to share. While traditional print, radio and television ads may have been the most efficient methods for reaching your larger audience in the past, having a user-friendly and visually stunning website may now be the most affordable and effective medium to promote your brand.
How will your business benefit from investing in an online marketing campaign?
• Have your product or service found among the 91 MILLION Google searches performed each day.
• Reach your target audience among 1.8 BILLION registered e-mails by optimizing demographic and psychographic data to procure lists for e-mail marketing.
• Interact daily with over 600 MILLION users on Facebook, generate a Fan base and drive traffic to your website.
• Integrate QR codes in your advertising and appeal to 45 MILLION smartphone users- and growing each year!
Launching your site is only the first step in developing a strong online presence. Being relevant to Googles Ranking Algorithm will require keyword research, search engine optimization and regularly updated content. By incorporating social media, print-to-web materials with Personalized URL's or custom flash drives with pre-loaded information will make your information even more accessible and help consistently drive traffic to your site.
Next week: the "write" promotional product makes all the difference!
