PRESIDENTIAL PROMOTIONS

With the election behind us we thought it would be a great time to analyze what advertising may have influenced our voting decision.  From heated debates on job creation and taxation, the marketing campaign for each candidate had a clear strategy for targeting those most likely to vote for their party.  What issues evoked the most emotion from you, and how was the message reinforced? Take a look at the list below to see the many ways each candidate used to reach their audience.

  

TV:  The first debate attracted 67.2 million viewers.  That's nearly 22% of the entire U.S.!

Radio:  Both campaigns advertising heavily on adult contemporary stations targeting women voters in the last week before the election.

Print:  Political postcard mailings, wide-format banners and stake signs are three of the biggest products purchased during a campaign. 

Optimized lists:  99% of candidates running for (any) office will purchase an optimized mailing list based off of demographics and psychographics.

Social Media:  Obama is known as the "Social Media President" for being more engaged with the online audience on YouTube, Google+, Twitter and Facebook. 

E-mail:  Both candidates utilized e-blasts to procure donations and build brand loyalty.

Phone:  Who isn't tired of the robo-call?

Promotional:  Both candidates have e-commerce selling hundreds of promotional products:

The Romney-Ryan 2012 official store | Home & Obama for America | 2012 | Store

After all this filibustering... dream ink for President?  dream ink - creative. print. marketing.

  

A UNIQUE CALLING CARD GENERATES CONVERSATION

Cards to present or exchange information date back to the 15th century. More than five hundred years later, business cards continue to be what is often the first opportunity to impress, alienate or engage the audience in your brand identity.
What will make yours memorable?

#1. Simplicity. Write bold, effective copy with contrasting colors that communicate what you do and how to contact you clearly and quickly.

#2. Get creative. Stand out among the stack with a custom design incorporating bright colors and spot UV, an embossed logo, or printing on plastic material.

Take a page from Lego whose employees hand out personalized mini-figures created in their likeness; is there a promotional product that would be a sure conversation starter for your business card?

Next week: everything you wanted to know about websites but were afraid to ask. (Well, almost everything.)