A UNIQUE CALLING CARD GENERATES CONVERSATION

Cards to present or exchange information date back to the 15th century. More than five hundred years later, business cards continue to be what is often the first opportunity to impress, alienate or engage the audience in your brand identity.
What will make yours memorable?

#1. Simplicity. Write bold, effective copy with contrasting colors that communicate what you do and how to contact you clearly and quickly.

#2. Get creative. Stand out among the stack with a custom design incorporating bright colors and spot UV, an embossed logo, or printing on plastic material.

Take a page from Lego whose employees hand out personalized mini-figures created in their likeness; is there a promotional product that would be a sure conversation starter for your business card?

Next week: everything you wanted to know about websites but were afraid to ask. (Well, almost everything.)