Apple's apple, the Nike swoosh and McDonald's double golden arches are all logos so simple they transcend the language barrier to communicate an instantly recognizable brand image. FedEx's creative use of bold fonts and tight kerning has won the "hidden arrow" over forty awards, so what will help your logo stand out?
Step 1: Research the competition.
What has and hasn't worked for others in your industry, and how will yours be different?
Step 2: Choose one or two defining brand colors.
How many four-color logos can you think of?
Step 3: Find an appropriate font.
Toys R' Us and IBM are both great examples of the perfect font to visually communicate what their brand is all about.
Remember that your logo is an investment; be prepared to spend anywhere from $200-$2,000 for a standard design. Be sure to join us next time when business cards meet big ideas!
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