Apple's apple, the Nike swoosh and McDonald's double golden arches are all logos so simple they transcend the language barrier to communicate an instantly recognizable brand image. FedEx's creative use of bold fonts and tight kerning has won the "hidden arrow" over forty awards, so what will help your logo stand out?
Step 1: Research the competition.
What has and hasn't worked for others in your industry, and how will yours be different?
Step 2: Choose one or two defining brand colors.
How many four-color logos can you think of?
Step 3: Find an appropriate font.
Toys R' Us and IBM are both great examples of the perfect font to visually communicate what their brand is all about.
Remember that your logo is an investment; be prepared to spend anywhere from $200-$2,000 for a standard design. Be sure to join us next time when business cards meet big ideas!
Showing posts with label corporate identity. Show all posts
Showing posts with label corporate identity. Show all posts
Monday, August 8, 2011
Thursday, July 28, 2011
MARKETING 101
The first step in creating effective advertising is knowing:
a.) who your target audience is and b.) what motivates them to buy.
Is it price point, product feature or ease of online ordering that influences their decision?
Communicating why your product or service is better than the competitions is imperative to converting sales with your advertising. By analyzing demographic, psychographic and direct-response data it is now easier and more cost-effective than ever before to locate who is most likely to be in need of your product and what influences their purchasing habits.
Will the most cost-effective medium to reach your prospects be through drive time radio ads, web based marketing, promotional products or other means?
Understanding what media is most accessible and familiar to your audience is essential to developing a long-term ad campaign. Recognize consumer trends, embrace new technology and consider your own purchasing habits when designing a logo, preparing a direct mail piece or selecting a custom product to promote your brand.
See you next time when we discuss creating an effective logo!
a.) who your target audience is and b.) what motivates them to buy.
Is it price point, product feature or ease of online ordering that influences their decision?
Communicating why your product or service is better than the competitions is imperative to converting sales with your advertising. By analyzing demographic, psychographic and direct-response data it is now easier and more cost-effective than ever before to locate who is most likely to be in need of your product and what influences their purchasing habits.
Will the most cost-effective medium to reach your prospects be through drive time radio ads, web based marketing, promotional products or other means?
Understanding what media is most accessible and familiar to your audience is essential to developing a long-term ad campaign. Recognize consumer trends, embrace new technology and consider your own purchasing habits when designing a logo, preparing a direct mail piece or selecting a custom product to promote your brand.
See you next time when we discuss creating an effective logo!
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