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With the election behind us we thought it would be a great time to analyze what advertising may have influenced our voting decision. From heated debates on job creation and taxation, the marketing campaign for each candidate had a clear strategy for targeting those most likely to vote for their party. What issues evoked the most emotion from you, and how was the message reinforced? Take a look at the list below to see the many ways each candidate used to reach their audience.
TV: The first debate attracted 67.2 million viewers. That's nearly 22% of the entire U.S.!
Radio: Both campaigns advertising heavily on adult contemporary stations targeting women voters in the last week before the election.
Print: Political postcard mailings, wide-format banners and stake signs are three of the biggest products purchased during a campaign.
Optimized lists: 99% of candidates running for (any) office will purchase an optimized mailing list based off of demographics and psychographics.
Social Media: Obama is known as the "Social Media President" for being more engaged with the online audience on YouTube, Google+, Twitter and Facebook.
E-mail: Both candidates utilized e-blasts to procure donations and build brand loyalty.
Phone: Who isn't tired of the robo-call?
Promotional: Both candidates have e-commerce selling hundreds of promotional products:
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