Being an educated print buyer can save your company big bucks in the advertising department.
Thanks to advancements in digital technology, businesses have even more options to cost-effectively market their business with high-quality, full color print collateral. The real dilemma is finding the right print shop or press to fit your specific needs, order frequency and deadline requirements.
Here are a few pointers to help you determine the optimal print method for your company's purchasing habits and expectations:
Offset printing:
- Lower per piece cost as volume increases
- Better image quality
- Capable for printing on a wide range of materials from paper and cloth to metal and plastic
Digital printing:
- Eliminates costly plate/set-up charges
- Quick turnaround
- Personalize each piece with variable data printing and image customization
Working with an experienced print purchaser or broker who has an extensive knowledge of press capabilities and competitively bids your project with several sources may be the most effective way to manage your purchasing compared to your local print shop, who may only quote for the options/equipment they have in-house. If you have any questions regarding the best process to print your materials, feel free to e-mail the Dream Team who will help point you in the right direction!
Now, thanks to print on demand, a book is only printed when it's already been bought. This means a writer doesn't have to invest as much money upfront in order to start selling his book. And while selling only a handful of copies might be disappointing, it won't be a great monetary loss.
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